IT Telemarketing – A Quick Guide

IT telemarketing can broadly be described as any sales or advertising campaign that is conducted over the telephone. An increasing number of UK companies are opting to use telemarketing as a method for generating IT sales leads.

The two main types of telemarketing are business-to-business (B2B) and business-to-consumer (B2C). The approach taken for these two types of telemarketing will vary. B2B telemarketing describes the process of generating sales of a company's products or services in which the transaction is carried out between two businesses. B2C marketing on the other hand describes the generation of sales conducted between a business and members of the general public.

Within B2B and B2C telemarketing there are several sub categories. These subcategories include campaigns for lead generation, sales generation activities and proactive marketing. A further subcategory is reactive telemarketing in which the calls are inbound and are made by the customer usually in response to an advertising campaign.

It is typical for an effective telemarketing campaign to involve two of more calls being made to the same person. The first call may just be used to establish the customer's needs and generate interest in the product being sold. This initial call will then be followed up with a further call with the intention of seeing the sale through to completion.

In the UK many businesses choose to outsource their telemarketing campaigns to a third party. For businesses, employing the services of a specialist telemarketing company to conduct your sales and lead generation has a number of advantages. As specialists the telemarketing company has experience in maximising the success of marketing campaigns to generate the greatest amount of sales and leads. For small businesses especially employing such expertise on a full time basis may be unaffordable.

A further benefit of using a third party telemarketer is that it allows the business to focus on its core activities while the outsourced company takes care of sales lead generation. This can result in greater efficiency both in sales and non-sales activities.

Located in the UK, BasePlus offer an exceptional business development service. Visit our website for more information about our IT telemarketing and sales force outsourcing services.